Archive for September, 2007
Thursday, September 27th, 2007
Every once in a while some genius will post to a forum about how he's discovered a "great trick" to boost his Google PR - and it's invariably white text on white background, setting visibility property, or something similar. Don't do this. Either Google will catch you themselves, ...
Posted in Cart Design | No Comments »
Wednesday, September 26th, 2007
37Signals had an interesting post about phantom buyers (you know the kind; they say, "I'll buy it if ..."). I think it's a smart strategy to pre-plan your product roadmap carefully enough that you can respond quickly to these people with your own conditional offer: IF you'll buy it, I ...
Posted in Buyer Behavior | No Comments »
Wednesday, September 26th, 2007
One of the most common problems I see on SMB carts is a lack of comfort food - and I don't mean macaroni and cheese. Is it obvious to your customers how they can contact you? Are email, fax and phone information clearly posted at each step of your checkout ...
Posted in Communication | No Comments »
Wednesday, September 26th, 2007
Stories like this always astonish me because I find web video annoying. I would love to get a demographic breakdown of who's watching web marketing material - is it only young people?
Posted in Cart Features | No Comments »
Tuesday, September 25th, 2007
Alan Greenspan was promoting his book on Meet the Press last weekend. At the close of the interview, Tim Russert told a humorous anecdote about how when Greenspan began dating his present wife, Andrea Mitchell, he invited her back to his apartment "to read an essay he wrote [on ...
Posted in Communication | No Comments »
Tuesday, September 25th, 2007
MediaPost is liveblogging OMMA NY, and one of the posts this morning was about UniLever's new social media strategy. Why are some consumer products companies so edgy when others seem to be wasting time on dorky initiatives that have nothing to do with brand-building? Given the low-margin nature of the ...
Posted in Marketing | No Comments »
Tuesday, September 25th, 2007
Look through technorati seems like a reasonable way to generate new ideas for your site, blog or cart, right? I mean, let's just do a quick search for shopping carts and see what people are talking about. Wow - Ashop sure is popular. In fact, according to ...
Posted in Cart Vendors | No Comments »
Monday, September 24th, 2007
A topic that comes up frequently on e-commerce forums is the etiquette and legality of email marketing to people who have never explicitly opted in. For example, suppose you launch a newsletter. Is it legitimate to send it to
all your old clients?
email addresses from business cards you ...
Posted in Marketing | 1 Comment »
Monday, September 24th, 2007
Nusini.com has some great reminders of how not to do it! Crazy Eddie fans take note. :)
Posted in Marketing | No Comments »
Monday, September 24th, 2007
I have long adminred Varien's work on OSCommerce sites. Well, they've taken it to the next level by creating their own shopping cart platform which they've named Magento. I haven't installed it yet, but I will do so next month, and I'll blog about the experience. ...
Posted in Cart Vendors | No Comments »
