The Right Digit Effect
Saturday, September 22, 2007 – 6:45 pmAccording to this article in Science Daily, discounts are perceived to be larger when the digits to the right are small. Quick: which is a better deal, A or B?
| Item | Regular Price | Sale Price |
|---|---|---|
| A | $222 | $211 |
| B | $199 | $188 |
Most people pick A, even though the dollar amounts are identical and B is a greater percentage discount.
