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Archive for September 24th, 2007

Email marketing to old customers

Monday, September 24th, 2007

A topic that comes up frequently on e-commerce forums is the etiquette and legality of email marketing to people who have never explicitly opted in. For example, suppose you launch a newsletter. Is it legitimate to send it to all your old clients? email addresses from business cards you ...

Shopping cart copy writing 101

Monday, September 24th, 2007

Nusini.com has some great reminders of how not to do it! Crazy Eddie fans take note. :)

Magento - Varien’s spin on e-commerce

Monday, September 24th, 2007

I have long adminred Varien's work on OSCommerce sites. Well, they've taken it to the next level by creating their own shopping cart platform which they've named Magento. I haven't installed it yet, but I will do so next month, and I'll blog about the experience. ...

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