The Cart Blog

Tuesday, September 25, 2007

Clear communication – do words mean what they mean?

Filed under: Communication — thatsoftwareguy @ 10:55 pm

Alan Greenspan was promoting his book on Meet the Press last weekend. At the close of the interview, Tim Russert told a humorous anecdote about how when Greenspan began dating his present wife, Andrea Mitchell, he invited her back to his apartment “to read an essay he wrote [on monopolies].”

RUSSERT: Do you often lure women back to your apartment by saying, “You want to see my essay”?

MR. GREENSPAN: I didn’t have any sketchings or etchings.

What a great answer. Oddly enough, this art joke from the past was recently mentioned in a very interesting Time article called Words Don’t Mean What They Mean:

“Would you like to come up and see my etchings?” has been recognized as a double entendre for so long that by 1939, James Thurber could draw a cartoon of a hapless man in an apartment lobby saying to his date, “You wait here, and I’ll bring the etchings down.”

Vague, ambiguous statements – arguably good when dating, unquestionably bad when dealing with clients. Recommit yourself to doing more up-front work, asking more questions, writing clearer proposals, finally finishing up those pesky “terms and conditions” and “policies” pages on your website, doing all the little things that result in fewer surprises down the road.

A stodgy old consumer products company … not!

Filed under: Marketing — thatsoftwareguy @ 12:20 pm

MediaPost is liveblogging OMMA NY, and one of the posts this morning was about UniLever’s new social media strategy.  Why are some consumer products companies so edgy when others seem to be wasting time on dorky initiatives that have nothing to do with brand-building?  Given the low-margin nature of the trade, shouldn’t they all be, in the words of David Lee Roth, running with the devil

Why is technorati so easy to game?

Filed under: Cart Vendors — thatsoftwareguy @ 6:37 am

Look through technorati seems like a reasonable way to generate new ideas for your site, blog or cart, right? I mean, let’s just do a quick search for shopping carts and see what people are talking about. Wow – Ashop sure is popular. In fact, according to many bloggers,

Ashop Commerce is a leading US provider of hosted shopping cart software that offers a complete solution for merchants to sell online.

Has anyone in human history other than a paid pitchman used the phrases “leading provider” and “complete solution” in a single sentence? And why can’t technorati filter out obvious splog postings? And why on earth is Ashop using this idiotic strategy?

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