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Archive for September 25th, 2007

Clear communication - do words mean what they mean?

Tuesday, September 25th, 2007

Alan Greenspan was promoting his book on Meet the Press last weekend. At the close of the interview, Tim Russert told a humorous anecdote about how when Greenspan began dating his present wife, Andrea Mitchell, he invited her back to his apartment "to read an essay he wrote [on ...

A stodgy old consumer products company … not!

Tuesday, September 25th, 2007

MediaPost is liveblogging OMMA NY, and one of the posts this morning was about UniLever's new social media strategy.  Why are some consumer products companies so edgy when others seem to be wasting time on dorky initiatives that have nothing to do with brand-building?  Given the low-margin nature of the ...

Why is technorati so easy to game?

Tuesday, September 25th, 2007

Look through technorati seems like a reasonable way to generate new ideas for your site, blog or cart, right? I mean, let's just do a quick search for shopping carts and see what people are talking about. Wow - Ashop sure is popular. In fact, according to ...

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