MediaPost is liveblogging OMMA NY, and one of the posts this morning was about UniLever’s new social media strategy. Why are some consumer products companies so edgy when others seem to be wasting time on dorky initiatives that have nothing to do with brand-building? Given the low-margin nature of the trade, shouldn’t they all be, in the words of David Lee Roth, running with the devil?
Tuesday, September 25, 2007
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