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Archive for September 26th, 2007

Do you have an “I’ll Buy If” strategy?

Wednesday, September 26th, 2007

37Signals had an interesting post about phantom buyers (you know the kind; they say, "I'll buy it if ...").  I think it's a smart strategy to pre-plan your product roadmap carefully enough that you can respond quickly to these people with your own conditional offer: IF you'll buy it, I ...

WalMart to customers: hold all calls

Wednesday, September 26th, 2007

One of the most common problems I see on SMB carts is a lack of comfort food - and I don't mean macaroni and cheese.   Is it obvious to your customers how they can contact you?   Are email, fax and phone information clearly posted at each step of your checkout ...

ShopNBC.com reports web video increases conversion rate

Wednesday, September 26th, 2007

Stories like this always astonish me because I find web video annoying.    I would love to get a demographic breakdown of who's watching web marketing material - is it only young people?

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