Poor cart design considered harmful
Monday, October 1, 2007 – 8:58 pm… to your bottom line. Online customer experience management firm Tealeaf commissioned a poll that found that 87% of people have experienced a problem with an online transaction in the last year. And boy, are people intolerant of problems! The poll report, Reasons for e-Shop abandonment (PDF), says that they will permanently switch to a competitor if they find the site hard to navigate or experience problems on checkout.
Special thanks to Shoshana Deutschkron at Tealeaf for providing this report.
