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Archive for October 2nd, 2007

Ads in small spaces

Tuesday, October 2nd, 2007

Last weekend I was on a US Airways plane, and was surprised to see that they covered even the tray tables with advertisements.   I did a bit of searching and found the product placement spaces  offered by airlines doesn't end there - would you believe sponsored air sickness bags? Now arguably ...

Wow! Lancome.com site updates

Tuesday, October 2nd, 2007

This is guided e-commerce taken to the next level. All those cool new Ajax features? They're using them. Take the site tour and be amazed. Background: The New York Times gives a brief overview of what's new in beauty websites (with some discussion of Lancome); Digital Pulp discusses ...

Will the Internet remain a tax-free zone?

Tuesday, October 2nd, 2007

Industry lobby group Don't Tax Our Web is pushing hard to extend the current moratorium.  Forbes provides a summary of the positions.  The current law expires November 2007.

Nielsen: Word of Mouth is tops

Tuesday, October 2nd, 2007

Ratings king Nielsen just released a new survey showing that consumers placed their highest levels of trust in other consumers.  If you're not savvy about word of mouth marketing, the guys over at WOMMA give an excellent introduction to the topic.