Last weekend I was on a US Airways plane, and was surprised to see that they covered even the tray tables with advertisements. I did a bit of searching and found the product placement spaces offered by airlines doesn’t end there – would you believe sponsored air sickness bags?
Now arguably this is getting a bit carried away – but what about the small spaces in your world? Is your store advertised in your email signature? Does everyone who knows you know about your store? Do you have a blog or a newsletter for the store? Are you giving business cards to people that you meet who might be interested in your goods or services?
This is guided e-commerce taken to the next level. All those cool new Ajax features? They’re using them. Take the site tour and be amazed.
Background: The New York Times gives a brief overview of what’s new in beauty websites (with some discussion of Lancome); Digital Pulp discusses their work on the site.
Industry lobby group Don’t Tax Our Web is pushing hard to extend the current moratorium. Forbes provides a summary of the positions. The current law expires November 2007.
Ratings king Nielsen just released a new survey showing that consumers placed their highest levels of trust in other consumers. If you’re not savvy about word of mouth marketing, the guys over at WOMMA give an excellent introduction to the topic.
