Last weekend I was on a US Airways plane, and was surprised to see that they covered even the tray tables with advertisements. I did a bit of searching and found the product placement spaces offered by airlines doesn’t end there – would you believe sponsored air sickness bags?
Now arguably this is getting a bit carried away – but what about the small spaces in your world? Is your store advertised in your email signature? Does everyone who knows you know about your store? Do you have a blog or a newsletter for the store? Are you giving business cards to people that you meet who might be interested in your goods or services?
