Nielsen: Word of Mouth is tops
Tuesday, October 2, 2007 – 12:07 pmRatings king Nielsen just released a new survey showing that consumers placed their highest levels of trust in other consumers. If you’re not savvy about word of mouth marketing, the guys over at WOMMA give an excellent introduction to the topic.
One Response to “Nielsen: Word of Mouth is tops”
The Sunday Times is obviously copying me; they just wrote the same story, two weeks later.
http://www.sundaytimes.lk/071014/FinancialTimes/ft308.html
By cartguy on Oct 14, 2007