Amazon.com tops the list.
To no one’s surprise, Amazon – the world’s largest pure-play e-tailer – is in the top spot. During the course of its metamorphosis from discount online bookstore to a diverse Internet selling environment (and incubator not only for a startling number of micro-suppliers but of online marketing for Target), Amazon has focused relentlessly on two principles: customer service and innovation.
The takeaway for SMB cart owners?
… Online retailers are investing in applications they believe will embellish selling. Some of the more prominent of these are online reviews, live chat and the ability for customers to watch video about how to use a product.
Each of these can provide significant differentiation for your store. Which ones do you use?
