Archive for October 4th, 2007
Thursday, October 4th, 2007
Yield Software is a startup that has developed software which automates the process of SEO. I think this idea has legs. Vice President of Sales Jon S. Siegel has invited me to be a late beta customer, which I'm very excited about. I'll blog the test results ...
Posted in Search | No Comments »
Thursday, October 4th, 2007
Just because they're cheap doesn't mean they won't buy. Neuromarketing has some good tips:
Create packages or bundles
Express prices using small units of measurement (per day instead of per year; per half pound instead of per pound, etc.)
Describe extra charges in terms that make them seem picayune ("only five dollars" instead ...
Posted in Marketing, Psychology | No Comments »
Thursday, October 4th, 2007
This post from Ask MetaFilter discusses a few interesting search ideas that cart vendors are implementing. I've always been fond of the kind of progressive guided search that a lot of vendors implement using dropdown lists (or Ajax) - this seems to make discovery easier for people who either don't ...
Posted in Cart Features | No Comments »
Thursday, October 4th, 2007
Target is being sued by the National Federation of the Blind for having an inaccessible website. Two specific items were cited:
The use of image maps (which screen readers cannot handle)
A lack of alt tags on images
Now if using image maps is a core part of your design, ...
Posted in Law | No Comments »
