Yield Software is a startup that has developed software which automates the process of SEO. I think this idea has legs. Vice President of Sales Jon S. Siegel has invited me to be a late beta customer, which I’m very excited about. I’ll blog the test results once this is complete.
You can read an overview of Yield’s service on the Information Week blog.
Just because they’re cheap doesn’t mean they won’t buy. Neuromarketing has some good tips:
This post from Ask MetaFilter discusses a few interesting search ideas that cart vendors are implementing. I’ve always been fond of the kind of progressive guided search that a lot of vendors implement using dropdown lists (or Ajax) – this seems to make discovery easier for people who either don’t know precisely what they want or cannot describe it unambiguously using a SKU.
Target is being sued by the National Federation of the Blind for having an inaccessible website. Two specific items were cited:
Now if using image maps is a core part of your design, well, that’s a tough one – but how hard is it to add an alt tag, for heaven’s sakes? By the way, if they had validated their HTML, this issue would have been uncovered during testing rather than in the courtroom – another reason to comply with web standards and validate your code.
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