In a recent Ipsos survey, 12 million Americans fessed up to shopping online while listening to coworkers and clients drone away on a conference call. Lifehacker has posted a list of techniques to help people avoid zoning out during a call – but I’m more interested in encouraging and exploiting this trend. What if shopping cart vendors were to automatically discount purchases made between 9 and 5 local time, or create coupons which were only valid during business hours – would it work?
Saturday, October 6, 2007
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