The Cart Blog

Tuesday, October 9, 2007

Where would Jesus BOGOF?

Filed under: Marketing,Psychology — thatsoftwareguy @ 2:32 pm

In an appeal to the better angels of our nature, Tom’s Shoes offers a BOGOF with a twist: you buy a pair for yourself, and a poor child in a developing nation gets a pair free. I think this is a brilliant approach, and so does Seth Godin.

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