Archive for October 10th, 2007
Wednesday, October 10th, 2007
I saw this article on Valleywag that quoted a New York Times analysis of the effect of small fees on e-commerce transaction size and volume. It seems that reducing small fees can greatly increase revenue. Money quote:
Overstock.com has found other, somewhat puzzling, behavior among its customers. The ...
Posted in Economics, Psychology | No Comments »
Wednesday, October 10th, 2007
Today on NPR, Morning Edition had a story about indie band Radiohead, who are releasing their latest album on the Internet on a pay-what-you-want basis. Given that everyone is questioning the viability of the old model for music creation, will this be the new paradigm?
The New York Times says ...
Posted in Pricing | 2 Comments »
Wednesday, October 10th, 2007
Internet Retailer discusses the new co-branded website launch. The name aarp.walgreens.com builds on the credibility of both brands - but I think I like warp.com better :) They're using a couple of interesting techniques:
Strong interaction with the local store (local is huge with the senior community)
Making the site ...
Posted in Branding | No Comments »
