Co-branding - Walgreens and AARP
Wednesday, October 10, 2007 – 6:12 amInternet Retailer discusses the new co-branded website launch. The name aarp.walgreens.com builds on the credibility of both brands - but I think I like warp.com better 
They’re using a couple of interesting techniques:
- Strong interaction with the local store (local is huge with the senior community)
- Making the site a destination (not just a shop) by providing information from Mayo.com
None of us is getting any younger. See you at aarp.walgreens.com.
