The importance of a welcome email « The Cart Blog

Thursday, October 11, 2007

The importance of a welcome email

Filed under: Email — thatsoftwareguy @ 4:54 am

MediaPost discusses the importance of following up account creation with a welcome email. Takeaway:

Include your email and physical address for CAN-SPAM compliance
Provide a link to the website
Send the email right away – don’t wait 24 hours.

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