I am a huge fan of Jeffrey J. Fox’s books on business. Why?
- They’re written in single-serving chapters, which are easy to read, but offer tremendous opportunity for reflection.
- They’re made up of lists. I’m crazy about lists. (Aside: Scott Ginsburg discusses the importance of lists on his blog.)
- They are both positive and motivational without falling into mindless boosterism.
- His focus on “dollarization” – doing the hard work to determine net present value – forces salespeople to get the slop out of their presentations and express things quantitatively and with rigor.
