Smart Money is talking up free shipping in their latest issue:
Surveys suggests that many consumers are obsessed with free-shipping deals. “Fifteen percent off might be a better deal, but people prefer free shipping,” says Dealnews.com CEO de Grandpre. The good news: It’s getting easier to get bargains.
When in doubt, remember “math is hard.” The optics of free shipping are compelling – even I get sucked in to spending “$11.43 more to get free shipping on Amazon.”
