The Cart Blog

Why most blogs don’t last

Nate Whitehill has an interesting post on why so many blogs are here today and gone tomorrow. Chief reason: it’s hard! Sure, there are lots of crappy blogs (”craplogs?” “crogs?”) out there pumping out spam, paid advertisements, cloned postings and so forth, but if you really want to generate high quality original content on an ongoing basis, you’d better be prepared to spend a lot of time and energy on it - and most people don’t like this plan. Again, from Nate:

Just like going to the gym, blogging takes months of hard work to see any noticeable benefits. In my four months of blogging, only recently am I starting to see these benefits - including financial return, people linking to my posts, and a decent number of subscribers, readers, etc.

I remember when I was a kid in Cub Scouts reading Lord Baden Powell’s remark, “Fitness can be neither bought nor bestowed; like honor, it must be earned.” I guess success in blogging is the same.