Email Coupons Make People Spend More
Sunday, October 21st, 2007A very interesting post from MailChimp discussing research from Harvard about how coupons cause a "small windfall" effect, reducing sales resistance.
Archive for October 21st, 2007
A very interesting post from MailChimp discussing research from Harvard about how coupons cause a "small windfall" effect, reducing sales resistance.
Preparing your cart for Christmas
Sunday, October 21st, 2007A interesting post from Palmer Web Marketing. I really like idea 1 (emphasis mine): Offer Bounce Back Discounts: Think about how much traffic your site will receive during the holidays. How can you harness that traffic to create year long business? Consider offering a good discount incentive for customers to come back ...
Email Tips
Sunday, October 21st, 2007I found a handful of interesting articles last week about managing your email lists: Eight Email Marketing Tips from Destination CRM Building Your Email List from Entrepreneur magazine Three Words to Avoid in Emails from MailChimp Seven Dirty Words to Avoid in Email Marketing from BizReport Finally, a great example of a powerful marketing ...
Cultural trends that change business
Sunday, October 21st, 2007Here's a great post from Nametag Guy Scott Ginsburg called "35 cultural trends that (should) change the way you do business." My favorite? Number 18, which I thought really should have been called, "Trust is a must." Checklist for online vendors: SSL certificate not just for checkout, but ...
