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Archive for October 21st, 2007

Email Coupons Make People Spend More

Sunday, October 21st, 2007

A very interesting post from MailChimp discussing research from Harvard about how coupons cause a "small windfall" effect, reducing sales resistance.

Preparing your cart for Christmas

Sunday, October 21st, 2007

A interesting post from Palmer Web Marketing. I really like idea 1 (emphasis mine): Offer Bounce Back Discounts: Think about how much traffic your site will receive during the holidays. How can you harness that traffic to create year long business? Consider offering a good discount incentive for customers to come back ...

Email Tips

Sunday, October 21st, 2007

I found a handful of interesting articles last week about managing your email lists: Eight Email Marketing Tips from Destination CRM Building Your Email List from Entrepreneur magazine Three Words to Avoid in Emails from MailChimp Seven Dirty Words to Avoid in Email Marketing from BizReport Finally, a great example of a powerful marketing ...

Cultural trends that change business

Sunday, October 21st, 2007

Here's a great post from Nametag Guy Scott Ginsburg called "35 cultural trends that (should) change the way you do business." My favorite? Number 18, which I thought really should have been called, "Trust is a must." Checklist for online vendors: SSL certificate not just for checkout, but ...

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