Here’s a great post from Nametag Guy Scott Ginsburg called “35 cultural trends that (should) change the way you do business.” My favorite? Number 18, which I thought really should have been called, “Trust is a must.” Checklist for online vendors:
- SSL certificate not just for checkout, but for account creation and login?
- Contact information (esp. telephone number) all during checkout?
- Physical address at the bottom of the page?
- Following up on emails within 24 hours?
Thanks for the link love!
Comment by HELLO, my name is Scott — Monday, October 22, 2007 @ 6:47 am