The Cart Blog

Sunday, October 21, 2007

Cultural trends that change business

Filed under: Buyer Behavior — thatsoftwareguy @ 6:22 am

Here’s a great post from Nametag Guy Scott Ginsburg called “35 cultural trends that (should) change the way you do business.” My favorite? Number 18, which I thought really should have been called, “Trust is a must.” Checklist for online vendors:

  • SSL certificate not just for checkout, but for account creation and login?
  • Contact information (esp. telephone number) all during checkout?
  • Physical address at the bottom of the page?
  • Following up on emails within 24 hours?

1 Comment »

  1. Thanks for the link love!

    Comment by HELLO, my name is Scott — Monday, October 22, 2007 @ 6:47 am

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