An excellent list of 21 Cart Usability Best Practices from eCommerce Opimization.
Number ten is an interesting one:
10. Make sure shoppers can easily access their cart contents and that it can easily be modified or adjusted.
A lot of carts (and Zen Cart in particular) don’t have a notion of “editing” an item in the cart; to modify an item in the cart, you need to add a new item to the cart and delete the old one. From a software development perspective I understand why they made this decision (clue: it’s easier), but I’ve always found it aggravating.
Hi Scott,
Thanks for mentioning our post on eCommerce and shopping cart usability. I really appreciate the support, kind words and the link love!
The tip you mentioned is aso one of my favorite. You are right, it is rare to see a good cart editing feature in out-of-the-box platforms, especially OS. I think providers will get better at including most of these things within their products as time goes. Haven’t found an out-of-the-box solution that offers everything mentioned, that would be nice!
Thanks again, see you around.
eCopt
Comment by eCopt — Sunday, October 28, 2007 @ 1:55 pm
[...] Here’s another new blog I found from Scott Wilson, author of The Cart Blog… [...]
Pingback by BIG Thanks: eCommerce Optimization Blog Supporters (10/29/07 to 11/02/07) — Friday, November 2, 2007 @ 3:07 pm
I found all this tips helpful and will try to use them as i go along
Comment by Shopping cart — Wednesday, January 14, 2009 @ 8:51 am