Tuesday, October 30th, 2007
Transactional emails are comfort food. "Thank you for your order from ourstore.com ..." with a shipping estimate and order management link is the sort of post-sale follow up most customers expect. They get opened and read. So why are so few marketers leveraging them?
Elaine's suggestion is great. I think I'll ...
Posted in Email, Marketing | 1 Comment »
Tuesday, October 30th, 2007
Just listened to Stephen Covey's Four Disciplines of Execution. Classic Covey, no big surprises. The four disciplines are:
Focus on your Wildly Important Goals
Create a compelling scoreboard
Translate lofty goals into specific actions
Hold each other accountable all the time
What differentiates a Covey book from the typical "execution" or "decision-making" tome ...
Posted in Books, Motivation | No Comments »
