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Archive for October 30th, 2007

Transactional Email: Marketing Opportunity?

Tuesday, October 30th, 2007

Transactional emails are comfort food.  "Thank you for your order from ourstore.com ..." with a shipping estimate and order management link is the sort of post-sale follow up most customers expect.  They get opened and read.  So why are so few marketers leveraging them? Elaine's suggestion is great.  I think I'll ...

Covey: Four Disciplines

Tuesday, October 30th, 2007

Just listened to Stephen Covey's Four Disciplines of Execution. Classic Covey, no big surprises. The four disciplines are: Focus on your Wildly Important Goals Create a compelling scoreboard Translate lofty goals into specific actions Hold each other accountable all the time What differentiates a Covey book from the typical "execution" or "decision-making" tome ...

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