Transactional Email: Marketing Opportunity?
Tuesday, October 30, 2007 – 6:50 amTransactional emails are comfort food. “Thank you for your order from ourstore.com …” with a shipping estimate and order management link is the sort of post-sale follow up most customers expect. They get opened and read. So why are so few marketers leveraging them?
Elaine’s suggestion is great. I think I’ll add this as a switchable option to my cross-selling software.






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