The Cart Blog

Transactional Email: Marketing Opportunity?

Transactional emails are comfort food.  “Thank you for your order from ourstore.com …” with a shipping estimate and order management link is the sort of post-sale follow up most customers expect.  They get opened and read.  So why are so few marketers leveraging them?

Elaine’s suggestion is great.  I think I’ll add this as a switchable option to my cross-selling software.