Archive for October, 2007
Thursday, October 25th, 2007
Web King Amazon.com has just announced the Amazon All Business Center, which includes WebStore by Amazon, an interesting looking hosted e-commerce application. The pricing on WebStore is $59.99/month, and you can list your own items which you will fulfill along side Amazon.com items that they fulfill. ...
Posted in Business Services, Cart Vendors | No Comments »
Wednesday, October 24th, 2007
A great list from the folks at Mashable.
Posted in Publicity | No Comments »
Wednesday, October 24th, 2007
KonaKart - one of a small number of Java based carts, just announced a release; InfoQ discusses it here. I spoke to John Hornsby of KonaKart about the advantages of using Java (versus PHP) for cart development. My thinking was that the biggest win was the elimination of ...
Posted in Cart Vendors | No Comments »
Wednesday, October 24th, 2007
A great idea from ShoeLine.com - the Return-O-Meter.
When you're shopping for a shoe, you can quickly see not only how frequently the shoe was returned, but the reason for the return.
Posted in Cart Features, Sales | 1 Comment »
Tuesday, October 23rd, 2007
It's a classic question: allow comments, trackbacks, pingbacks, or not? There really is no right answer; it really depends on your motivation for blogging. Let's look at some common justifications for answers one way or another, and then I'll provide my thoughts.
Dr. Mankiw says, "I don't ...
Posted in Blogging, Communication | No Comments »
Monday, October 22nd, 2007
Sean Lewis lost his right leg in a mortar attack in Iraq. He found his prosthetic leg got in the way of his golf swing, so he took it off and now golfs with one leg. The Wall Street Journal (subscription required) wrote about Lewis and pro ...
Posted in Motivation | No Comments »
Sunday, October 21st, 2007
A very interesting post from MailChimp discussing research from Harvard about how coupons cause a "small windfall" effect, reducing sales resistance.
Posted in Discounting | No Comments »
Sunday, October 21st, 2007
A interesting post from Palmer Web Marketing.
I really like idea 1 (emphasis mine):
Offer Bounce Back Discounts: Think about how much traffic your site will receive during the holidays. How can you harness that traffic to create year long business? Consider offering a good discount incentive for customers to come back ...
Posted in Sales | No Comments »
Sunday, October 21st, 2007
I found a handful of interesting articles last week about managing your email lists:
Eight Email Marketing Tips from Destination CRM
Building Your Email List from Entrepreneur magazine
Three Words to Avoid in Emails from MailChimp
Seven Dirty Words to Avoid in Email Marketing from BizReport
Finally, a great example of a powerful marketing ...
Posted in Email | No Comments »
Sunday, October 21st, 2007
Here's a great post from Nametag Guy Scott Ginsburg called "35 cultural trends that (should) change the way you do business." My favorite? Number 18, which I thought really should have been called, "Trust is a must." Checklist for online vendors:
SSL certificate not just for checkout, but ...
Posted in Buyer Behavior | 1 Comment »
