The Forrester Consumer Forum is talking tagging, and the Global Human Capital Journal is listening. I really enjoyed their take on it, but had one minor complaint: they assert,
… customers [tag] on their own time, at no cost to the Website.
This is not 100% true – it takes disk space to store the tags and cpu time to update the database. Plus there’s the cost of the tagging software, which might need to be developed if your framework doesn’t have tagging built in. But it is true that there is no incremental software development or web page design required once the system has been deployed.
So get tagged! Or get toe-tagged!
Scott, thanks for the clarification; I will update that remark to read “minimal marginal cost” (to the Website). Great catch!
Comment by Christopher Rollyson — Sunday, November 4, 2007 @ 1:05 pm