Newsletters: What’s the Frequency, Kenneth?
Friday, November 9, 2007 – 7:07 amDon’t you hate those vendors who just hammer you with newsletter after newsletter when each one is just the same sales pitch with no added value?
By contrast, I get newsletters every week from Borders.com and I almost always open them.
So what’s the difference between the ones that get read and the ones that don’t?The ones from Borders always have interesting coupons. And they’re not always the same - so I’m curious to see what this one is. There’s a lesson in here if you’re sending a newsletter to your clients.
