The Cart Blog

Almost 90% of British Online Buyers Experience Transaction Problems

New work from our friends over at Tealeaf on the UK online experience:

A couple of interesting take-aways:

1. Website operability issues lead to a general perception of insecurity

… 40% of those who experience problems when conducting an online transaction reported that, when they have transaction issues, they are likely or very likely to question a company’s ability to keep their private information secure.

2. Operability is more important than loyalty programs

92% of British consumers who have booked travel online reported that the ability to complete a transaction without encountering a problem was important or very important to them, whereas only 24% reported that the travel provider’s loyalty or rewards program was important or very important.