Did you see the cover of Business Week with the shopping cart up on blocks? What a great image! Don’t let this happen to you! 
Thursday, November 22, 2007
Current issue of Business Week
More Content -> More Sales
Tracey E. Schelmetic from Customer Interaction Solutions magazine talks about the importance of content on the product information pages. I never see this bullet in “top then things to do to improve sales” lists, but it’s right up there. InternetRetailer is talking about a similar finding from a recent E-Tailing Group survey, which found that 77% of buyers were influenced by website content quality when making a purchase decision.
