The Cart Blog

Thursday, November 22, 2007

Current issue of Business Week

Filed under: Fun — thatsoftwareguy @ 8:23 am

Shopping Cart on blocks
Did you see the cover of Business Week with the shopping cart up on blocks? What a great image! Don’t let this happen to you! :)

More Content -> More Sales

Filed under: Cart Design — thatsoftwareguy @ 6:33 am

Tracey E. Schelmetic from Customer Interaction Solutions magazine talks about the importance of content on the product information pages. I never see this bullet in “top then things to do to improve sales” lists, but it’s right up there. InternetRetailer is talking about a similar finding from a recent E-Tailing Group survey, which found that 77% of buyers were influenced by website content quality when making a purchase decision.

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