Archive for November, 2007
Friday, November 23rd, 2007
I really enjoyed this post on Blog Oh Blog (who created the template I use for TheCartBlog.com) discussing link building. The idea behind link building is to increase the number of hyperlinks on other sites to your site. This makes your site easier to find, increases ...
Posted in SEO, Publicity | No Comments »
Thursday, November 22nd, 2007
Did you see the cover of Business Week with the shopping cart up on blocks? What a great image! Don't let this happen to you! :)
Posted in Fun | No Comments »
Thursday, November 22nd, 2007
Tracey E. Schelmetic from Customer Interaction Solutions magazine talks about the importance of content on the product information pages. I never see this bullet in "top then things to do to improve sales" lists, but it's right up there. InternetRetailer is talking about a similar finding from a ...
Posted in Cart Design | No Comments »
Wednesday, November 21st, 2007
In healthcare spending. :(
The big brains over at McKinsey Global Institute have come up with an analysis of our healthcare spending (free registration required). Even if you're not a US resident, it's worth spending some time reading it just for the mental stimulation that thinking about large, difficult problems ...
Posted in Economics | No Comments »
Tuesday, November 20th, 2007
A great post from The Nametag Guy about questions that lead to more value creation.
Posted in Sales | No Comments »
Tuesday, November 20th, 2007
According to marketing mavens Forrester Research, 61 percent of online consumers said that they are more likely to shop online with a retailer that offers free shipping. The guys over at ...
Posted in Pricing | No Comments »
Monday, November 19th, 2007
Greg Mankiw quotes hedgie Mark Sellers instructing Harvard Business School students. Greg focused on the Mark's comments that clear writing expresses clear thinking (and you'd better be good at clear thinking), but I got a lot more out of the transcript of the speech than that.
Sellers develops the idea ...
Posted in Motivation | No Comments »
Sunday, November 18th, 2007
Productivity
A new study has found that actually working during work hours results in getting more things accomplished. Who knew?
Writer's Strike
Writers ask: if digital content isn't worth anything, then why the lawsuits?
Black Friday at Amazon
They're planning on having plenty-o-specials. Take a look at the end of the week.
Posted in Fun | No Comments »
Sunday, November 18th, 2007
I report, you decide.
Krugman: the money's in the vault.
Mankiw: no it ain't!
Whether you agree with Paul or Greg, one thing's for sure: although money is a scarce resource in Washington, blame and mendacity are not. I just wish we had put the Social Security trust fund into something sound ...
Posted in Economics | No Comments »
Saturday, November 17th, 2007
I really enjoyed reading Made to Stick by Chip and Dan Heath. I actually believe the term stickiness predates Malcolm Gladwell, but he certainly popularized it as a way to describe things people become attached to after trying. For instance,
digital video recorders
checking accounts with electronic bill pay
loyalty ...
Posted in Books | No Comments »
