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Archive for December 12th, 2007

Selling Services to the DIY crowd

Wednesday, December 12th, 2007

This story is an interesting recounting and analysis of a conversation I had with a client recently, told by a fellow freelancer.    If you sell services in your e-business, you will no doubt be able to relate. 

Give a man a fish …

Wednesday, December 12th, 2007

... and you'll be able to sell him a boat! I thought this campaign from Triumph boats was incredibly clever.