Archive for January, 2008
Thursday, January 31st, 2008
I really enjoyed this post from HubSpot about business blogging. Because cultural norms in the blogosphere are so permissive, it's easy to get drawn into what amounts to "unbusinesslike" behavior and language. This is obviously something you'll want to guard against. Simple rule: if you wouldn't ...
Posted in Blogging, Communication | No Comments »
Wednesday, January 30th, 2008
New connections mean new opportunities and new business - be open and default to yes. January's almost over. If you're still looking for a New Year's Resolution that will help you build your business, this is a good one. As we get older, there's a tendency to be dismissive ...
Posted in Psychology | No Comments »
Tuesday, January 29th, 2008
You thought it was over?? It's never over!
The folks at GetElastic.com have provided their favorite holiday marketing links to get your cart in tip-top shape for next Christmas! (Want to look for other major holidays? Check out Earth Calendar for ideas.)
Posted in Marketing | No Comments »
Tuesday, January 29th, 2008
Brian Eisenberg's company wrote an article about Crutchfield's new left hand side call to action. They're not big fans ... and they're guessing it came to pass because of a lack of testing.
Posted in Cart Design | No Comments »
Tuesday, January 29th, 2008
I really enjoyed this article, and in particular, the second point.
Create additional income streams, even if you are an employee.
You might have a non-compete clause in your employment agreement, but it doesn't cover everything, right? There is certainly something you can do to diversify your income stream in this ...
Posted in Success, Money | No Comments »
Monday, January 28th, 2008
I'm a big fan of Penelope Trunk's blog, and I particularly enjoyed this article. She argues that while our internal set-point for happiness may be genetically predispositioned,
... you can make a 40% impact on your optimism level by changing your daily routine in relatively small ways - like doing a ...
Posted in Motivation | No Comments »
Monday, January 28th, 2008
Some tips from Entrepreneur Magazine. The usual ideas (use seals, SSL, show testimonials, provide your contact information), plus a new one:
8. Follow up after the purchase. Purchase anxiety doesn't end with the purchase. There's another syndrome called "post-purchase anxiety." You can alleviate it by keeping your customers informed until ...
Posted in Communication | 1 Comment »
Sunday, January 27th, 2008
That Software Guy spent some time talking with the folks over at Alpha Software, and they released it as a podcast.
Posted in Interviews, Podcasts, That Software Guy, Blogs | No Comments »
Sunday, January 27th, 2008
I was so pleased when I purchased my beautiful new Ativa CX10W with a large slide-out wastebasket. Surely this will be a huge improvement over my previous clunky shredder, which required me to lift the heavy motor off the shredder basket and balance it precariously on top of the ...
Posted in Tools | No Comments »
Saturday, January 26th, 2008
Many moons ago, when That Software Guy was consulting full-time, he was contractually required to carry a large general liability policy (in case someone tripped over his briefcase or whatever). I got the policy from a fellow named Steve Arnold from TechInsurance. When I went back to W-2 ...
Posted in Consulting, Business Services | No Comments »
