ProBlogger presents an interesting reality check for people who are considering blogging for money. I certainly agree with the broad themes he presents (namely, that it’s harder than it looks), but I think that since Darren is focused on people who are trying to make money directly through blogging, he overlooks the other half of the audience; people who are blogging as a way of building their business.
If you run a business, particularly a one person business, blogging is a tremendous way of projecting your business persona and creating expert power in your domain. It’s an indirect form of marketing that will gain you contacts and clients. It’s a lot of work, but it will yield benefits over time.
