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Archive for January 28th, 2008

MMM: Keep on the sunny side

Monday, January 28th, 2008

I'm a big fan of Penelope Trunk's blog, and I particularly enjoyed this article.  She argues that while our internal set-point for happiness may be genetically predispositioned, ... you can make a 40% impact on your optimism level by changing your daily routine in relatively small ways - like doing a ...

Reducing web “purchase anxiety”

Monday, January 28th, 2008

Some tips from Entrepreneur Magazine. The usual ideas (use seals, SSL, show testimonials, provide your contact information), plus a new one: 8. Follow up after the purchase. Purchase anxiety doesn't end with the purchase. There's another syndrome called "post-purchase anxiety." You can alleviate it by keeping your customers informed until ...