Some tips from Entrepreneur Magazine. The usual ideas (use seals, SSL, show testimonials, provide your contact information), plus a new one:
8. Follow up after the purchase. Purchase anxiety doesn’t end with the purchase. There’s another syndrome called “post-purchase anxiety.” You can alleviate it by keeping your customers informed until your product is in their hands.
I’m a huge fan of post-purchase follow up, but I have never thought of doing it during the order-to-delivery interval as a comforter for the customer. Another good reason to do it!
This is well known in bricks and mortar big ticket items. It’s called buyer’s remorse. For example, you buy a new car, you spend weeks or months researching the best model, decide where to buy it from, negotiate, make the purchase, drive home and… did I do the right thing? We’ve all experienced it. A friendly phone call from the dealer a day or two later can go miles towards relieving this.
Comment by Mark — Sunday, February 3, 2008 @ 2:58 am