Reducing web “purchase anxiety”
Monday, January 28, 2008 – 5:29 amSome tips from Entrepreneur Magazine. The usual ideas (use seals, SSL, show testimonials, provide your contact information), plus a new one:
8. Follow up after the purchase. Purchase anxiety doesn’t end with the purchase. There’s another syndrome called “post-purchase anxiety.” You can alleviate it by keeping your customers informed until your product is in their hands.
I’m a huge fan of post-purchase follow up, but I have never thought of doing it during the order-to-delivery interval as a comforter for the customer. Another good reason to do it!
One Response to “Reducing web “purchase anxiety””
This is well known in bricks and mortar big ticket items. It’s called buyer’s remorse. For example, you buy a new car, you spend weeks or months researching the best model, decide where to buy it from, negotiate, make the purchase, drive home and… did I do the right thing? We’ve all experienced it. A friendly phone call from the dealer a day or two later can go miles towards relieving this.
By Mark on Feb 3, 2008