Friday, February 29, 2008
Thursday, February 28, 2008
A post over at Enter Content Here called The RFP is Dead! Long Live the RFP! talks about the weaknesses of the traditional RFP process. Everyone has a different take on this, but the way I approach it is this: send me your RFP, and I’ll respond. If I don’t get the contract, no hard feelings, send me the next one. I do this three or four times, but after that, if I’ve spent time evaluating your RFPs but haven’t yielded any business, you’re either selecting vendors exclusively on the basis of price, or fishing for information you can give to your low cost (offshore) developer. Obviously either case is a waste of my time, so I’ll decline further requests from you.
I thought the most salient point in the post was his remark that the RFP process was by definition adversarial. I like to create business relationships and partnerships (rather than be viewed as just another cost center), so I thought this was a perfect way of putting it (and the example of “finding a spouse using the RFP process” was the perfect example). In general, you really don’t want to just respond to RFPs with a simple price quote (because it encourages selection on the basis of price); you want to argue why you’re the best fit for the client’s needs.
Wednesday, February 27, 2008
Jeremy’s advice: send them to someone else. There’s a tendency that some people have to want to jump in and save the day; to show them how much better you are than the losers they hired before. You’re better off passing on this business in reality; it’s going to be more trouble than it’s worth.
If you don’t have a shopping cart but are still using your website for marketing, elementfusion.com has some design principles for your site.
Tuesday, February 26, 2008
This morning, NPR’s Morning Edition did a story about British violinist Tasmin Little, who is releasing her latest CD free on the Internet and doing a series of performances in non-traditional classical music venues, such as factories, airports and shopping malls. It’s all in an effort to draw more people to classical music, she says.
Question: are your marketing efforts same-old same-old, or are you making an effort to reach out to new customers or people who might have never considered your products?
A detailed report ($3 or more donation) on the state of freelancing was just released by the guys over at freelanceswitch.com. Key take-aways were:
- Start freelancing, be happy: 89% of freelancers report being happier since starting freelancing.
- Referrals are huge: For all categories of freelancers, the number one source of new work was referrals.
- The “extra analysis” by Aaron Cruikshak provided at the end of the report is gold, Jerry, gold! He breaks down the “income” and “happiness” metrics in greater detail.
I had a couple of nits with this report which I fed back to the authors in their comment section, but overall it was very useful and I’m glad they produced it.
Monday, February 25, 2008
I’ve written before about how important I think it is to provide encouragement to the people around you – your staff, your supervisor, your clients, your friends and family. Everyone needs encouragement!
Blogger Dave Cheong wrote a great post on the topic of providing encouragement that I commend to you.
Sunday, February 24, 2008
There’s some question as to whether cart owners should “follow up” with people who have registered and added items to their cart but failed to checkout. This shopper responds with a big fat no! (and a hilarious graphic to boot). My personal opinion is that since it’s not what Amazon does, it’s not a best practice.
Saturday, February 23, 2008
After a short break to tend to his new baby daughter, Merlin Mann is back and hard at it, talking up GTD.