Top Ten E-Commerce Mistakes
Wednesday, February 13, 2008 – 6:46 amAn interesting list from AllBusiness.com. The usual suspects are mentioned; what caught my eye was the fact that they listed customer service as a key success indicator; this is the opposite of what I quoted ShoeMoney as saying last week (original post here). Who’s right? I believe AllBusiness is correct; poor service eventually harms you.
One Response to “Top Ten E-Commerce Mistakes”
Couldn’t agree more. Customer service always wins out in the end. That especially holds true if you intend on KEEPING those initial customers you acquire!
If you are a “one time only give me my money and thank you” type person, then customer service might not matter to you.
But guess what? If you treat customers like that, it will eventually come around and hit you hard. You may sustain short term wealth, but the long term success that should go with it (and is present in all good companies) will be non-existent.
By Eric Leuenberger on Feb 13, 2008