In case there was any doubt in your mind, read this New Yorker article on behavioral economics. According to behavioral economists, people reason that there’s no visible possibility of loss if a “free” offer is accepted, because it’s, well, free.
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TheCartBlog.com - musings, rants and raves on the world of shopping carts and e-commerce, fortified with related business, legal and economic news, as well as announcements about my work on Zen Cart. Brought to you by That Software Guy.
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