Free Shipping over $x is the ultimate upselling tool « The Cart Blog

Tuesday, February 19, 2008

Free Shipping over $x is the ultimate upselling tool

Filed under: Economics,Psychology — thatsoftwareguy @ 6:53 am

In case there was any doubt in your mind, read this New Yorker article on behavioral economics. According to behavioral economists, people reason that there’s no visible possibility of loss if a “free” offer is accepted, because it’s, well, free.

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