The Cart Blog

Tuesday, February 26, 2008

Marketing classical music

Filed under: Marketing — thatsoftwareguy @ 7:14 pm

This morning, NPR’s Morning Edition did a story about British violinist Tasmin Little, who is releasing her latest CD free on the Internet and doing a series of performances in non-traditional classical music venues, such as factories, airports and shopping malls. It’s all in an effort to draw more people to classical music, she says.

Question: are your marketing efforts same-old same-old, or are you making an effort to reach out to new customers or people who might have never considered your products?

Freelancing report released by FreeLanceSwitch.com

Filed under: Entrepreneurship — thatsoftwareguy @ 7:16 am

A detailed report ($3 or more donation) on the state of freelancing was just released by the guys over at freelanceswitch.com. Key take-aways were:

  • Start freelancing, be happy: 89% of freelancers report being happier since starting freelancing.
  • Referrals are huge: For all categories of freelancers, the number one source of new work was referrals.
  • The “extra analysis” by Aaron Cruikshak provided at the end of the report is gold, Jerry, gold! He breaks down the “income” and “happiness” metrics in greater detail.

I had a couple of nits with this report which I fed back to the authors in their comment section, but overall it was very useful and I’m glad they produced it.

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