The Cart Blog

Marketing classical music

This morning, NPR’s Morning Edition did a story about British violinist Tasmin Little, who is releasing her latest CD free on the Internet and doing a series of performances in non-traditional classical music venues, such as factories, airports and shopping malls. It’s all in an effort to draw more people to classical music, she says.

Question: are your marketing efforts same-old same-old, or are you making an effort to reach out to new customers or people who might have never considered your products?