Zappos’ e-Commerce Strategy
Wednesday, March 12, 2008 – 5:47 pmStrategist Matt Stempeck reviews online shoe retailer Zappos.
The day after I found this article, I learned that Tony Hsieh, the CEO of Zappos, recently spoke at SXSW. Here are one attendee’s notes about Tony’s talk.
It’s nice to see an etailer who views customer touchpoints as a branding opportunity instead of a cost.
