I really like the idea of energizing the communication channel from your customers towards you using the web, so I was really impressed by My Starbucks Idea. What surprised me though was that this wasn’t a simple blog, this was a SalesForce.com application. I wonder if we’ll see an increasing number of these in the future.
Let’s hope we see some of these suggestions implemented and some exciting changes in your local ‘Bucks. 
