Behavioral economist Dan Ariely says free things have a bewitching power over us. Just read the free 
excerpt from his new book Predictably Irrational: The Hidden Forces That Shape Our Decisions. And if you want to read further, you can read Professor Ariely’s complete academic paper describing experiments he did to learn more about human behavior in this area (warning: here be math).
Dan Bricklin did a very interesting interview with Professor Ariely, in which he discusses some of these ideas. Professor Ariely also maintains his own blog.
Very useful article, keep it up
Comment by kimmy — Wednesday, July 30, 2008 @ 11:36 am
[...] public links >> danbricklin The magic of free Saved by pixelsurge on Tue 07-10-2008 [from linkorama] Dan Bricklin & SocialCalc on Super [...]
Pingback by Recent Links Tagged With "danbricklin" - JabberTags — Wednesday, October 8, 2008 @ 5:19 pm