What the heck is a Facebook Page? And how is it different from a profile on Facebook?
There are three main differences:
- Facebook profiles may only be created for real people, and each person may only have one account. Facebook pages may be created for businesses, groups, clubs, bands, etc.
- Facebook profiles can only be viewed by your friends; Facebook pages can be viewed by anyone.
- Facebook profiles do not get indexed by Google; Facebook pages do.
For traffic and reputation management for your business, creating a Facebook Page is really a no-brainer.
Some helpful resources are available on the web to get you started creating your own Facebook Page. First, a general overview is provided by social media guru Mari Smith. Once you get through that, you’ll be ready for Facebook’s own Help Center entry on Pages and the Facebook Pages Insider’s Guide, a PDF document which describes how to use Pages.
For an example Facebook page, take a look at That Software Guy’s page on Facebook.
