The Cart Blog

One of the challenges of adding a Facebook Page to your already overflowing list of things-to-do is figuring out how you’re going to add fresh content on an ongoing basis.

One way that Facebook makes it easy to do this is using the Facebook Notes facility.    Click the Edit button at the top right hand side of the title bar of Notes, and Import an External Blog.  For That Software Guy’s page on Facebook,   I use only the “That Software Guy” related posts from my blog, which are identified by the following URL:

http://thecartblog.com/category/that-software-guy/feed

Of course, you may choose to import your entire feed or just a portion of it.

What the heck is a Facebook Page?  And how is it different from a profile on Facebook?

There are three main differences:

• Facebook profiles may only be created for real people, and each person may only have one account.  Facebook pages may be created for businesses, groups, clubs, bands, etc.
• Facebook profiles can only be viewed by your friends; Facebook pages can be viewed by anyone.
• Facebook profiles do not get indexed by Google; Facebook pages do.

For traffic and reputation management for your business, creating a Facebook Page is really  a no-brainer.

Some helpful resources are available on the web to get you started creating your own Facebook Page.   First, a general overview is provided by social media guru Mari Smith.   Once you get through that, you’ll be ready for Facebook’s own Help Center entry on Pages and the Facebook Pages Insider’s Guide, a PDF document which describes how to use Pages.

For an example Facebook page, take a look at That Software Guy’s page on Facebook.