Scrap metal traders are finding out that a deal’s a deal in China – until it’s not. The question is, over the long term, will the Chinese adopt our practices or will we adopt theirs? I hope for the former. It’s such a shame when someone is willing to sell their good name for a few dollars, and the small immediate payback will be greatly outweighed by transaction friction for years to come.
Monday, November 24, 2008
Sunday, November 23, 2008
Friday, November 21, 2008
Admin Panel for Zen Cart Combination Discounts
I have challenged myself to build an admin panel for my Zen Cart Combination Discounts module. (You can see the original announcement on Twitter from a few days ago.) Stay tuned for more details.
Thursday, November 20, 2008
Thinking about The Dip
I’m a huge Seth Godin fan, but I had just never gotten around to reading The Dip. But on the strength of Shoemoney’s recommendation I grabbed a copy, and thoroughly enjoyed it. To synthesize it in a sentence:
Never quit something with great long term potential just because it’s unpleasant right now. But be sure it has great long term potential before investing any more energy into it.
Tuesday, November 18, 2008
MotrinGate
So Motrin put up this ad which I thought was silly and dopey, but not offensive. Well, I guess I was in the minority, because a lot of people howled. Here’s Seth’s take – he says their retraction was even more ham-handed than the ad itself.
Monday, November 17, 2008
Sunday, November 16, 2008
Return spurn?
I was disappointed to read this review of Nike’s return policies in the Wall Street Journal. In this age of Yelping, why aren’t companies dealing more effectively with dissatisfied customers?
Saturday, November 15, 2008
SEO scammers held to account
Interesting story from Network World about Washington State suing an SEO consultancy.
Friday, November 14, 2008
Shaping the Product Information Page
Melissa Burdon (who I’m sure has very smooth legs) talks about what improving the likelihood of conversion based on her experience buying leg waxing strips. Thanks, Melissa!
Wednesday, November 12, 2008
Layaway
NPR’s MarketPlace had a segment last week about the resurgence of layaway as a payment method. Layaway – which fell out of favor as credit cards gained popularity – is a way to offer no-cost financing to your customers; the only cost to you as a vendor is the bookkeeping required to track payments. Hope you’re considering it for your store this holiday season!
