Facebook Pages, unlike Facebook Profiles, allow you to message all the people who are connected to you at once. This is done via an “Send an Update to Fans” link on your Facebook Page. In the past, these updates were somewhat obscure; you really had to look to see if you had any. A recent change to Facebook has increased the visibility of these updates. Now, any fan of your page will see a notification of your update at the top right hand side of their profile:
When someone follows the “1 new update” link, they will be taken to the “Updates” section of their Inbox, and your message will appear.
As with all communication, use this in moderation and be sure to add value by offering coupons, advice, tips and so forth – not just straight selling pitches and marketing. The last thing you want is for your fans to press the “Opt Out” link (or worse, the “Report Spam” link).
