E-Commerce expert Linda Bustos writes in the Elastic Path blog about how Amazon is ditching Better Together for larger discounted bundles. Now I’m a huge Amazon fan, but I don’t think that making the bundles individually switchable, as they have, is a good idea. 3 items combined in any way yields 7 choices, which I think it just too many.
You can get larger bundles than 2 in your Zen Cart by moving from Better Together to Combination Discounts. You can also offer single click purchases of the bundle (as long as all the items are products without attributes) using Buy The Set. And of course, don’t forget about the new Combination Discounts Admin Panel!
